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Understand Advertisements
By Money Sick | July 10, 2007
Traditionally, nobody likes salespeople. Anyone who sees a salespeople coming to your door would close the door. Nobody would say ‘hi you are welcome’ to a salesperson. If there are somebody who even offer a cup of tea or drink to the salesperson, then more people would love sales job.
Traditionally advertisements are gimmicks employed by various companies to attract consumers to purchase their products. Many people had bad experienced with salespeople. When there is no values added to consumers, soon advertisements are considered a nuisance. People hate advertisements. They only mislead people.
However, in today’s world, as more people are educated, there should be a different mindset. Just like insurance, in the earlier years, the old people would say it is a taboo or inauspicious to talk about insurance. Why? Talking about insurance involves death. To the superstitious, it would mean that the living or the subject person wants the other person to die. It means they are looking at their inheritance. However, in today’s society, people are more ‘open’. Being open-minded and perceiving insurance in another view point, has made insurance a useful product, which it has always been had — just that people are not aware of it and had not understand it.
On the TV we see advertisements, the commercial breaks. On the road, we see billboards, we see advertisements sign boards, banners, stickers on walls, on pillars and so on. On the internet, we see advertisement too — signboards, banners, text ads, at the header, footer or side bars of website. Who like advertisements? In Second Life, lands are filled with advertisements too. People hate to see them.
If there is no advertisements, do you know that there are the latest Condominium for sale now? Do you know that there is new shows coming soon? Without advertisements, would you know that there are Google ads where you can sign up to earn extra income from your website? You just got to see advertisements as a means to learn new things, discover what you might have missed out in your life. There could be fun, as in entertainment news, they could be related to real estate, which you might be looking for when you need to buy or sell your property. Advertisements could also be from the professionals such as the lawyers, the doctors, and so on. Without these advertisements, you might have to look up in various business directories and even ask around for recommendations and referrals should you need a service or products in a later stage of your life.
Advertisers do not know when you need their service or products. People see and forget. People can hear and they can forget. When see and hear a second time, it will leave a better impression this time. The third time and so on, you have a different perception of them as you may have heard of them from other source. You might have experience a different experience from the first time you heard of an advertisements. There might come a time where you need their service, and the advertisements come in the right time! This is where some consumers will find it useful.
So as you can see, whether advertisements are good or bad, it all depends on your attitude and how you look at them. Advertisements are not bad at all. There might be some advertisements which you think that are of no content or no values to you. But always put yourself in other people’s shoes. There are reasons behind everything. If you think about it, you would understand.
To anyone who shun insurance agent, now called Financial Advisers or Financial Planners, they would appreciate the persistence and ‘pestering bad habit’ of insurance agent, when they are met with misfortunes in life — critical illness, disability and accident.
Perhaps, the next time when you see advertisements, try to appreciate it. Take your time to look at them, read them and discover them. You would have a different opinion.
Topics: Business, Life, View All |
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